Video GamesThe Rise of the Patient Buyer (and New Marketing Opportunities) in Video Gaming
Perspectives
Thinkers. Makers. Innovators.
The people of Huge are all leaders in their own right. Each day they’re uncovering the trends and ideas that shape the future of digital experiences and business growth.
- PeopleMakers #1: Cavan Huang & André SouzaWorking to improve the digital experience at Planet Fitness, our Group Creative Director and VP of Strategy forged a winning partnership. In the process, they discovered new ways of working and realized the importance of visualizing value for the client.
- PeopleMakers #2: Michael Tokoph & Nour TabetWhen they were first paired to work on McDonald’s, Nour and Michael lived in different parts of the country and had never been on the same project. Soon they were learning from each other and finding new ways of working.
- TechnologyFrom Builders to Gardeners: The Road to Real-Time UIsGenerative AI has far more to offer than generic text, image, and code generation. It has the potential to completely reinvent digital experiences. For it to pay off on its promise, however, designers and developers will have to undertake a fundamental mindset shift. They will need to experiment and break down our current mental models in order to invent the future.
- ExperienceThe Cost of a Boring ExperienceThe increasing speed of culture in a digital world keeps driving aesthetics, brands and experiences towards uniformity — a “sea of sameness” with a very real financial cost. In the quest for differentiation, creativity is not just an asset. It’s a necessity.
- AIWhy You Should Use AI to Go Back to the Basics and ListenIn the past, brands and marketers used to study customers in ways that were labor-intensive, but created long-term relationships. In the age of big data, we’re primed for optimization, but miss out on meaningful opportunities for growth. Our new tool Culture Decoder offers a new beginning.
- AICES 2024: How AI Will Change the User ExperienceThe UX of emerging AI is unresolved. But the groundwork for transformation is being laid already. Here’s how we see this playing out.
- AIAI Summit 2023 Key Takeaways: No Opting OutIn the eighth version of the event, leaders in AI agreed on a few common themes—starting with the inevitability of adoption plans for all organizations. “We will never have the perfect data,” said a panelist. “Take something and start somewhere.”
- AIWearable AI Is Here. Is Your Wardrobe Ready?This year, high fashion embraced artificial intelligence as its latest hot accessory. But what sartorial statement does it make?
- AIGenerative AI vs. Content Creators: The Battle BeginsSmart IP owners recognize that generative AI technology is here to stay. Rather than wish it away, more and more creators are taking both legal and nonlegal countermeasures to protect their assets. Here are the strategies most likely to succeed.